Franchise Dealer

Audi Birmingham

Irondale, AL

4.6(1,309 Google reviews)

Brands

Audi

Contact

1314 Grants Mill Way, Irondale, AL 35210
(855) 627-3378audiofbirmingham.com/

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Google Reviews

# Summary The dealership receives sharply divided feedback, with some customers praising individual salespeople like Shane and David for their friendliness and thorough service, while others report significant quality control failures and unresponsive management regarding vehicle defects and service oversights. Key concerns raised by dissatisfied customers include inadequate pre-sale vehicle inspections on certified pre-owned vehicles, refusal to address known issues, missed safety checks during full service appointments, and a lack of follow-up from management on escalated complaints.

Carlos Porter3 months ago

I traveled from Atlanta, GA to purchase a 2021 Audi e-tron from Audi of Birmingham. This was my second purchase from this dealership, and unfortunately, this experience was a complete disappointment compared to my first. To be fair, my sales representative was professional and responsive. However, everything beyond that—management, vehicle condition, and post-sale support—was unacceptable. Within 7 days of purchase, I discovered both rear quarter panel window trims were peeling. Upon inspection, it was obvious someone had previously attempted to fix the issue with double-sided tape. This is not minor wear—it appears to have been a known issue that was not properly repaired. The fix costs over $750 per side. When I reported this, management immediately refused responsibility, stating that since I didn’t have photos from the day of purchase, it was now my issue. I was even asked if I had taken the car through a car wash—which is unreasonable for any properly maintained vehicle. I also had to take the vehicle to an Audi dealership in Atlanta due to a noise when turning. I was informed that this should have been addressed prior to sale—especially since new tires were installed—and that a front-end alignment had not been performed, which is standard practice. This raises serious concerns about how this vehicle qualified as a Certified Pre-Owned Audi. Buyers should also be aware of the strong push to purchase add-ons. I felt pressured to buy an interior warranty costing nearly $900. The most frustrating part is the complete lack of response from management. I have left multiple voicemails for both the General Manager and Used Car Manager, and no one has returned my calls—even after my salesperson escalated the issue. It is clear that something has changed with the integrity of upper management since my last purchase 7 years ago. Buyer beware: Do not rely solely on the “Certified Pre-Owned” label here. Have the vehicle independently inspected and verify all work has actually been completed. I will be contacting Audi of America regarding this experience. My hope is that this issue is taken seriously so no other customer has to go through this.

Emma Underwood7 months ago

My experience with Audi was absolutely outstanding. Everyone was friendly, welcoming, and incredibly helpful. Shane helped me purchase my 2019 Audi Q5, and he was truly amazing. As a first-time car buyer, I was a bit nervous, but he made the entire process smooth and stress-free. He was so kind and took the time to explain everything I needed to know. I will definitely be returning to Audi in the future and highly recommend them to anyone looking to buy a car. Thank you so much, Shane!

david bailey4 months ago

Blown away at the level of service. Shane worked diligently to make sure we had the best experience possible. Top notch service in all aspects. Davis and Roberto as well were a pleasure to deal with. Living 90 mins away and def made the right choice in buying our vehicle. We have been wanting an RS3 for some time and couldn’t imagine the purchase going any smoother than this. Will def be back when we upgrade.

J H2 months ago

As soon as we arrived the salesperson working with us was there with a smile and a handshake. His name is David. Took us outside to view the vehicle we were interested in test driving. He walked us through EVERYTHING. Answered all questions, pointed out features and options- so many you forget. Both my husband and myself test drive the vehicle. It is wonderful. We wanted to look at that same day. David just grinned and said we would be back. He was right. We called next day and asked him to look for the vehicle we wanted and the options. The team there worked really hard and found us what we wanted. Transported it over from another dealership and prepared it for our purchase. The rise, the craftsmanship, everything about our Q7 is amazing. We are very, very pleased.

C Pa month ago

I brought my 2022 Audi Q3 to Audi Birmingham on May 12, 2026 for a full “Recommended” service before relocating out of state. I specifically chose the highest level service package to ensure the vehicle was fully inspected and safe for long-distance travel. After the car was shipped and arrived in MA, I quickly received a low windshield washer fluid warning. Soon after, during a required Massachusetts inspection, I was informed that the windshield washer system was not working properly and was considered a safety issue. This is extremely concerning, as it is a basic safety-related system that should have been checked and verified during a full service appointment. It raises serious questions about the thoroughness of the inspection performed. I contacted the dealership and was told the issue would be escalated to management, but I never received a follow-up after leaving a voicemail for the manager. The lack of response combined with a safety-related oversight is disappointing and concerning. Customers trust dealership service departments to ensure their vehicles are safe, and in this case that expectation was not met. A formal complain with Audi Costumer Experience team has been submitted.

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