Franchise Dealer

DIAMOND CADILLAC

Auburn, MA

4.0(49 Google reviews)

Brands

CadillacGMC

Contact

768 Washington St, Auburn, MA 01501
(508) 858-5688choosediamondcadillac.com/

Google Reviews

The dealership receives consistently high praise for exceptional customer service, with staff members like Dan Blash, Lexi, Amy, and Aimee Barnes earning particular recognition for their professionalism, attentiveness, and willingness to go above and beyond—including providing replacement vehicles, transparent communication, and emergency roadside assistance. However, one customer expressed dissatisfaction with the lack of available loaner vehicles and the $50 daily rental fee through Enterprise for warranty service on a new vehicle.

Klaudia6 months ago

My Escalade’s engine failed on the side of the highway due in part to a recall. I worked with Dan Blash throughout the repair process, and he was very helpful. Dan coordinated the repairs and provided an adequate replacement vehicle while the engine was being replaced. I was also reimbursed for the towing expenses. Overall, despite the situation, it turned out to be a good experience.

Sage Thee Great3 months ago

Unlike Long Cadillac, Diamond Cadillac truly understands the meaning of professionalism and exceptional customer service. From the very first interaction, it was clear that customer engagement, attentiveness, and service excellence are not just expectations—but standards they consistently uphold. After a disappointing experience with another dealership that failed to represent the Cadillac brand with the luxury, grace, and class it deserves, my interaction with Lexi was a breath of fresh air. From the initial call, she was reassuring, calm, confident, and highly professional. She clearly articulated the capabilities of their mechanics and service team, immediately restoring my confidence. Because of that experience, I made the decision to bring in my late father’s vehicle for service—something that holds deep emotional significance. Anyone who has lost a parent understands the importance of preserving and caring for the pieces of them we still have. Service Advisor Amy continued that same level of excellence. From start to finish, she was professional, kind, and transparent. She ensured that all repairs and associated costs were clearly communicated, and she approached the situation with genuine empathy, recognizing the emotional value of my father’s vehicle. Amy went above and beyond—ensuring the right technician was assigned and that the vehicle received the highest level of care. She truly embodied the Cadillac standard and represented Diamond Cadillac with integrity and compassion. From the bottom of my heart, thank you to Lexi, Amy, and the entire team at Diamond Cadillac. I highly recommend this dealership for all of your Cadillac service and auto needs.

AMarie G11 months ago

I recently had an issue with the air conditioning in my Cadillac XT6 on what was one of the hottest week's of the year. I went to Diamond's service Dept.to see if they could tell me what was the cause of the problem. I spoke with Aimee Barnes and explained that it was working fine the night before. She asked me for my car key's and brought my car right in to see if they could look it over for me. When she came back out to see me I was expecting to hear it was going to cost me more than I wanted to spend. To my surprised Aimee informed me it was only my thermostat and that it was still under warranty. I was so relieved I gave her a big hug and said thank you so much for the best news ever! Aimee is the Best! She goes above and beyond to help you out. Thank you again to Aimee, I greatly appreciate all of your help. If you ever have any issues with your vehicle I highly recommend you ask for Aimee in the Service Dept. You won't be disappointed.

paul lechiara10 months ago

Called in to have my new 2025 Escalade IQ looked at for having multiple warranty issues addressed that would take more than a few hours to diagnose/fix and was told they don't have loaners available and it's $50 per day to rent from Enterprise. This dealership is a bad representation for a great American product. Now I have to bring my vehicle to another Cadilac dealer that's 30 minutes further than the closest one.

Ronald Valade2 years ago

Diamond bailed us out BIG time! We were stranded traveling from NYC to Maine in the middle of the night. They went above and beyond to get us back on the road the very next afternoon. Thank you Sarah for really taking care of us!

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