Ed Morse Alfa Romeo FIAT

⭐⭐⭐⭐⭐ Best car-buying experience I’ve ever had! I had an absolutely amazing experience at Ed Morse Alfa Romeo Fiat in Brandon, Florida. From the moment I walked in, Gia and her team treated me like family and made the entire process smooth, stress-free, and actually enjoyable. Gia went above and beyond to make sure I found the right vehicle, answered every question with patience, and truly cared about my experience, not just making a sale. The whole team was professional, knowledgeable, and respectful of my time. This dealership has some of the best cars and the best customer service I’ve ever experienced. If you’re looking for a dealership that genuinely takes care of you, this is the place to go. Highly recommended! I wouldn’t go anywhere else

Fair warning to all Alfa Romeo owners, I do not recommend you bring your vehicle here. They have demonstrated severe incompetence and negligence when repairing and servicing my vehicle. I was locked out of my vehicle after using my own diagnostic software, not realizing it had a bug when diagnosing a throttle body code. Because my vehicle was in a "no crank" state, I was forced to take it to a dealer to unlock it since it required a certain level of professional software. Since it was already at the dealer for this, I had them fix the original issue, which was the throttle body. They charged me a total of ~$1900 to unlock the software, "diagnose" the issue that I already told them about, and replace the $122 part. So the labor was exponentially high, but I ate it. Well, after driving the vehicle home, which drove fairly rough, I opened the hood to see that the High Temp (engine) coolant reservoir was significantly overfilled and the Low Temp (intercooler) reservoir was underfilled. Further, I used a borescope to inspect the throttle body. The part was new, but the throttle body was not torqued down properly and the air pipe to the throttle body was not properly seated or tightened down either. There was also a new dent on the passenger side door. The screw covers for the engine cover were missing and one of the bolts was left stripped and halfway out. Brandon Garcia is the service advisor that I worked with. I reported these problems and sent over the evidence. They agreed to replace the engine cover and refund $300, but neglected any responsibility for the dent. So then, they still made $1600 on improper service that I had to correct myself. They took partial accountability for the issues, but repeatedly tried to gaslight me that it was normal, parts were already missing, or the dent was already there. I was able to objectively counter most of those claims, but the dent is harder to prove. However, the tow company states there was no pre-existing damage and the dealership has no images or documentation denoting pre-existing damage. Imagine someone who doesn't understand cars is in this situation, or maybe someone more vulnerable. Just imagine how this dealership is going to take advantage of them. Is this someone you want to trust? I wouldn't. Brandon Garcia and Ed Morse have done the bare minimum in taking only partial responsibility for damages and negligence. It's unfortunate that such unprofessional and untrustworthy organizations and people exist. Update: This is exactly the kind of canned response I would expect from the owner. In response to the "Owner's" remark to my review. Offering a small refund to compensate for multiple mistakes and damage, when you are already overpriced is not acceptable. I had to complete and redo the job myself to ensure it was done correctly and prevent catastrophic damage. On top the other issues, your "tech" did not purge the air from the low temp system, which can cause an air lock in the line. Furthermore, your service advisor and manager telling me that your small offer is all you are willing to do is not "working" with the consumer. We need to both come to an agreement, which we did not. Do better. You still haven't taken responsibility for the body damage even though the evidence points to your organization.

Car buying has never been a pleasurable activity. I was blessed to be served by Donovan and Sean, a compassionate, knowledgeable, polite, respectful team who SAW, HEARD, and met my purchase needs. The response to my internet inquiry was immediate, followed by a video of the car of interest. Both greeted me with such poise, right on time and I’m now enjoying a beautiful immaculate 2021 Mercedes E350. If you are looking for a dealership where you are truly seen and heard, where integrity is paramount, and building relationship is more important than “making a sale” please visit Ed Morse dealership!

The only place I will buy a car, Shawn is the salesperson I work with everytime. He is so professional and gets the job done. Made the process so easy . No 2 days buying a car in and out process. Thank you again !

Saw a car online and went to the dealership to find that it was recently sold; however, Jim went out of his way to find me an excellent alternative based on the previous car I’d been looking at. Jim was knowledgeable about the car and ensured that I was taken care of in a timely manner throughout the process. Highly recommend Jim as he truly takes care of his customers and I will be recommending this dealership to my relatives and friends who seek cars in the future.