Emich Volkswagen of Boulder

I purchased my 2024 VW Taos at Emich of Boulder and have since used them ever since, for servicing and fixing my car. Their staff are very professional, friendly, and communicative. When I need service done on my car, I have the same Service Manager, Travis. He provides excellent customer service and I never have any qualms or concerns about the timeline or service being delivered. I've also had very positive experiences with Carlos in the Service Department - he is the consummate professional. Emich Boulder's facility is new, clean, and organized. If you need to work from there while you wait for your car, there's free WIFI and a comfortable place to sit. There's also a free shuttle if you need a ride home. You'll receive text message updates on the status of your vehicle and even a video of the work they've done. I highly recommend Emich VW of Boulder!

Looking for a first vehicle for my son. Reliable, sporty, but not to fast, and affordable . Called Emich VW and spoke to Aaron about an internet find. It appeared to be a very appealing value. Made the trek from South Metro to Boulder. So glad we did!! We were greeted by the Owner/GM (Wade) and the coolest shop dog named Scooby. Wade opened the door and asked if we were there to see someone. He connected us with Aaron so we could test drive and the rest was as seamless as I have ever experienced when purchasing a vehicle. Aaron took care of everything! I mean he took care of EVERYTHING. Highly recommend Aaron. Make sure to ask him about his car. If you are looking for a no pressure relationship in a family environment, look no further! My family thanks the Emich Boulder family.

Emich of Boulder has disappointed me at every turn. I shopped for a vehicle for months and found the one I wanted in Boulder. I have previously shopped at VW in Fort Collins and in Denver before that (I have been driving VWs for over 20 years.). I connected with a sales person (Brian – young Asian salesmen) through the internet form and he was a terrible communicator. He showed up when I bought the car to sign the papers (not for the test drive), and of the half dozen texts I sent to him, he responded to one - 3 days later. I did not feel supported or valued by this person, and I spent close to $40K on a new car that he sold. When I was involved with the finance process (with Nick), I got responses to communications for a while, and then my questions were no longer responded to (via text or email). When I went to the DMV to get tags for my car, I was told TWICE that I needed to come back because the car dealership had not sent in the appropriate paperwork. This incurred hours of wasted time and two fees to replace them. I realized I left Ray Bans in the car, and when I called to inquire about them, no one responded, and I am sure someone is enjoy the $200 sun glasses. When I went to get service on the vehicle after an accident, I was made to wait for a specific representative, while 3 employees were goofing off. After 15 minutes of waiting, one of these 3 individuals offered to ‘check me in,’ in the most ungracious manner. The encounter ended with me driving home my vehicle to find a dent in the side, and when I called to ask what had happened, I again incurred a communication void. No one responded to calls, voicemails or emails about my concern. Epic fail on all customer service fronts! I have had better customer care at McDonald’s.

Happy New Year thanks to Kiefer and Wade! Kiefer found me the perfect car and got all the paperwork ready making the entire process smooth and painless. Wade, even though he’s the GM, stayed late into the evening to help get me through finance and on my way. Not to mention Scooby being absolutely adorable! From start to finish this experience was as enjoyable as car buying can be! I never felt pressured or pushed and feel like I got a great deal. I’ll definitely be back when it’s time to shop again.

Great sales team, and good selection of the VW ID.4's! We appreciated their knowledge on the cars and getting all the paperwork done. We had a short window of time to get a test drive done, confirm what we wanted and then get the paperwork done. They were very accommodating. Alonzo and Steven were great!