Fernie Chrysler Ltd.
Fernie, BC
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# Summary The dealership is consistently praised for its transparent, pressure-free sales approach and team-based culture that prioritizes customer satisfaction over aggressive sales tactics. Staff members, particularly noted for their professionalism and follow-through, are credited with delivering exceptional service both during the purchase process and when addressing post-sale vehicle issues.
(I do not post reviews very often, but having lived in the Kootenays for most of my life, I feel it’s important to share when exceptional service is received. There was no financial or other incentive for writing this review—only a genuine desire to acknowledge an outstanding experience.) I had an exceptional experience with Fernie Chrysler from start to finish. They helped me find the perfect vehicle and were transparent, professional, and genuinely enjoyable to work with throughout the entire process. I’ll be the first to admit that I’m a difficult customer. I know exactly what I’m looking for, I do extensive research, and I spend months exploring options at multiple dealerships. My priorities were clear: strong value for the cost, complete transparency with pricing, and high-quality, trustworthy staff. Fernie Chrysler exceeded my expectations in every one of those areas. What truly sets them apart is their team-based, non-commissioned approach. Rather than feeling pressured or “sold to,” I felt supported. The staff work collaboratively and clearly focus on doing what’s best for the customer, going above and beyond to make the experience positive and stress-free. Troy was my first point of contact, reaching out to me on a potential vehicle, nearly two months before I ultimately made my purchase. From day one, he was personable, knowledgeable, and refreshingly honest. He took the time to understand exactly what I wanted, answered questions clearly, and never once made me feel rushed or pressured. That level of professionalism and consistency over time made all the difference. If you’re looking for a dealership that values transparency, teamwork, and genuine customer care, I cannot recommend Fernie Chrysler highly enough. An outstanding experience from a truly outstanding team.
We travelled from Radium to Fernie Chrysler and it was 100% worth the drive. From start to finish, this was the easiest vehicle-buying experience we’ve ever had. The staff were friendly, honest, and genuinely easy to work with. Negotiations were straightforward and pressure-free, and we felt like we were treated fairly every step of the way. No games, no pushy sales tactics — just clear communication and a really good deal. The whole process was smooth and efficient, which made the trip feel completely worthwhile. We wouldn’t hesitate to go back in the future and will absolutely be recommending Fernie Chrysler to friends and family. Thanks again to the team for making it such a positive experience!
The service here is top notch! Not a typical dealership, they are very helpful and positive, and there is no pressure, exactly the way it should be! Don’t hesitate to do business with this dealership, shop in confidence with them and let them guide you through the process. You will be pleasantly surprised like I was! Troy will go out of his way to make sure you know everything about the vehicle you are buying and all the numbers. The younger guy, I think his name is Chayce, is eager to help and answer questions too. Five star experience, thanks guys!
It's easy to get positive reviews when everything goes right but it's far more valuable to get positive reviews when things don't go right After purchasing a used vehicle from Fernie Chrysler we ran into an unexpected issue with the vehicle, but Troy and his team were absolutely fantastic. "we got you" Is what they said and what they did. And to be clear, this was no small issue. This was something that was significant and Troy was a man of The dealerships reputation is rock solid with us. When we had a concern, there was no hesitation from Troy and his team. They acted quickly And made sure we were looked after Not only did they supply us with a courtesy vehicle But how they stood behind the vehicle they sold us was exceptional. And this was with no extended warranty. I highly suggest you meet with Troy and his team. I know we will be back to purchase our next vehicle A vehicle's value is only as good as the dealership the stands behind it! Thank you!!
Excellent customer service! The sales manager Troy will try his very best to get you the best deal possible! They are very responsive through the sales process.. We were immediately greeted upon walking in the door by not just our sales rep but the other sales reps as well! 10/10! Go check them out if you’re looking for a vehicle!
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