Fitzgerald Kia of Annapolis
Annapolis, MD
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# Summary The dealership earns strong praise for exceptional customer service, with multiple reviewers highlighting knowledgeable and attentive salespeople who prioritize customer needs over aggressive sales tactics, though one negative experience revealed significant gaps in staff training and management oversight. When leadership and team members are engaged and committed, the dealership delivers transparent communication, competitive pricing, and a welcoming atmosphere that builds customer loyalty; however, inconsistent execution and inadequate supervision of newer staff can result in frustration and lost sales.
I cannot recommend Fitzgerald Mazda/Kia of Annapolis highly enough. From the moment I walked in, every single person I encountered made me feel genuinely welcomed and valued, and the experience from start to finish was exceptional in every way. From the receptionist greeting me warmly at the front desk, to the sales team working tirelessly to make the numbers work, the culture at this dealership is immediately obvious. These are people who genuinely care about the person standing in front of them, not just the sale. Michael Lardarello deserves special recognition. This is actually my second purchase through MJ and there is a very clear reason I came back. In an industry where customers often walk in with their guard up, MJ completely changes that dynamic from the first interaction. He is not trying to close a sale. He is trying to solve a problem for a person. He was transparent throughout, communicated clearly at every stage, went back to his manager multiple times on my behalf, and followed through on every single commitment he made without exception. He never once made me feel pressured and treated me like a person throughout the entire process. If you are buying a Kia, ask for MJ. You will not regret it. Alex Canary in finance was wonderful. He handled everything with real professionalism and clarity and made what is often the most stressful part of a car purchase feel completely relaxed and straightforward. I should also mention that I am not someone who typically agrees to add-ons in the finance office, but Alex presented everything so genuinely and so well that he actually won me over on this one. That is no small feat and speaks volumes about his approach. What truly set this experience apart was General Manager Rob Ward taking the time to come out personally, introduce himself, and shake my hand. That is not something you forget. Rob sets the tone for this entire dealership from the top down and it shows in every single interaction you have there. When leadership genuinely cares about the customer experience, it filters through to everyone in the building and you feel it the moment you walk in. The lesson this dealership demonstrates better than most is a simple one. When you treat customers as human beings first and buyers second, everyone benefits. The customer leaves feeling valued and confident. Trust is built. Loyalty follows naturally. MJ and Rob Ward are a blueprint for what great looks like in this industry. I drove away in a 2026 Kia Sportage Hybrid feeling completely confident in every decision made and genuinely grateful for the experience. Fitzgerald Mazda/Kia of Annapolis has earned a customer for life and I will be recommending them to everyone I know without hesitation.
My daughter and I visited Fitzgerald Kia of Annapolis on Saturday, May 23 because she was interested in purchasing a Kia Sportage. Unfortunately, what should have been an exciting and enjoyable experience turned into one of the worst dealership experiences we’ve ever had. When we arrived, there were three employees standing outside. A female salesperson greeted us, and after we explained we were interested in a Sportage, she deferred to someone named Liam, who appeared to be training her. Without introducing himself or even acknowledging us, he simply told her, “It’s all yours.” It was immediately obvious she was new and nervous, which is completely understandable — everyone has to learn somewhere. The problem was the complete lack of support and professionalism from the person supposedly training her. We were directed to a vehicle that was not the trim package or color my daughter was interested in. When I asked if it was the correct trim, we were told, “No, but it’s the closest.” She handed us the keys, took my daughter’s license, and told us to warm the car up and look around. We sat in the vehicle for at least 5–7 minutes unable to start it before realizing we had been given the wrong keys entirely. No one checked on us or came back outside. At that point, my daughter was ready to leave. When we went back inside, a business manager asked if we had been helped. I explained that we had been ignored by the trainer, given the wrong keys to a vehicle we weren’t interested in, left alone outside, and still didn’t even have my daughter’s driver’s license returned to her. He apologized and explained the salesperson was new, but again — the issue was not the new employee. The issue was the person training her. We eventually went on a test drive, and afterward my daughter specifically asked to see the trim package and color she actually wanted because comfort was important to her. The higher trim had additional seat adjustments that mattered to her decision. We were told someone would meet us at the vehicle. Instead, I came back from stepping away briefly to find my daughter sitting at a desk while they were already running numbers — without ever showing her the actual vehicle she wanted to see, sit in, or drive. On top of that, they were pricing her into a model well above her budget. We decided to leave, but even then we were asked to wait for a manager to speak with us… only to be left sitting there again until we finally walked out. Thankfully, my daughter had already visited other dealerships earlier in the day and had very positive experiences, so she understood this was not normal. Unfortunately, Fitzgerald Kia turned what should have been a fun and exciting car shopping day into a frustrating and disappointing experience. I would strongly recommend better training, communication, and customer service practices moving forward.
⭐️⭐️⭐️⭐️⭐️ Outstanding Experience Thanks to Stephen at Kia of Annapolis I honestly cannot say enough good things about my experience working with Stephen at the Kia dealership in Annapolis. From the moment I walked in, Stephen went above and beyond to make sure I felt welcomed, informed, and completely comfortable throughout the entire process. Car shopping can be stressful, but Stephen made it the exact opposite. He was incredibly knowledgeable, patient, and transparent—never pushy, never rushing me, and always willing to take the time to answer every single question I had. He genuinely listened to what I was looking for and worked hard to find the best possible option that fit my needs and budget. What really stood out to me was how helpful and honest he was. Stephen explained everything clearly, walked me through all the features, and made sure I fully understood every step before moving forward. He made sure I was confident and happy with my decision, which says a lot about his character and professionalism. On top of all that, Stephen is just an amazing guy—friendly, respectful, and easy to talk to. You can tell he truly cares about his customers and takes pride in making sure they leave satisfied. That kind of service is rare and incredibly appreciated. If you’re looking for someone who will treat you right, be upfront, and make the whole car-buying experience smooth and enjoyable, ask for Stephen. I would recommend him to anyone without hesitation, and I’ll definitely be coming back because of him. Thanks again, Stephen—you’re the best! I also want to take a moment to recognize Matt, the Sales Manager, and Maria, the Finance Manager, because they were just as amazing throughout this experience. Matt was extremely professional, supportive, and made sure everything ran smoothly from start to finish. You could tell he genuinely cared about making sure I was happy and taken care of, not just making a sale. Maria in finance was absolutely fantastic as well. She explained everything clearly, made the paperwork process easy and stress-free, and was very transparent and patient. Finance can sometimes feel overwhelming, but Maria made it simple, comfortable, and straightforward, which I truly appreciated. Between Stephen, Matt, and Maria, the team at Kia of Annapolis delivered top-tier customer service across the board. This is exactly how a dealership experience should be, and it’s why I’d confidently recommend this location to anyone looking for a great car-buying experience.
I purchased a Kia Sportage from Fitzgerald Kia of Annapolis! Our sales person was Earl Ward. Earl is an excellent salesman specializing in customer service details. He is very knowledgeable and honest about the information and answering all our questions. We appreciate his personal attention to our needs or concerns. If you’re looking to purchase a vehicle with Kia…ask for Earl! You’ll be glad you did ❤️
This dealership beat out 20 other dealerships on price for my 2026 Kia Sorento S. I’m all the way from New Jersey and they were so quick to give me numbers over the phone. So simple and easy!!! Jamal was my salesman and he drove the car to my house!!!! All the way from Maryland! I have a pregnant wife at home and this created so much extra value to our deal! Also spoke with Rob Ward who went over the contract with me for 30 mins while I made sure all the numbers matched up. Amazing people, amazing deal. I will 100% be calling this dealership again if I’m in the market for another car.
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