Frank Boucher Volkswagen of Janesville

My wife and I had the pleasure of working with Jackson, JJ, and Brady while adding a 3rd VW to our fleet, tgey were all truly amazing. It’s impressive to see how well everyone works together as a team at the dealership, it made the entire experience smooth and enjoyable. I’ll definitely be back for my next vehicle. And that says a lot, considering I drove an hour and a half to get there!

I had a fantastic experience! No pressure salesmen as well as kind and attentive staff. I test drove two SUV’s and both were very comfortable. The salesman I worked with was very knowledgeable! I can get my vehicle serviced close to home, which is a big bonus for me.

I originally started using Boucher when we bought my wifes Renegade during during the post Covid era where vehicles were being sold well over MSRP. Boucher was the only dealership that not only had EXACTLY what we wanted, but also weren't marking vehicles up and lying about the reason. I called to schedule a diagnosis at 9 am on 06.02 for what looked to be a coolant leak, and an engine light. Jericho was able to fit me in at 3 the same day (Originally just for a diagnosis). Unfortunately the leak was caused by negligence of the last person that serviced the vehicle. Simply not putting the clamp back in the correct spot. The light was my battery. Both were fixed THE SAME DAY! I know this cant always be the case. But I'm very grateful it happened today, even though I had to pay money bc the dealership I bought it from had an incompetent mechanic. I did not buy my Tiguan from Boucher. Strictly bc I didnt work or live close. The dealer I bought it from was convenient to my work and had taken good care of me in the past. However my work location changed and it was definitely more convenient to use Boucher this time. And I'm definitely glad I did. If you're looking for a place to that cares about it's customers, and a service / sales department that doesn't blow smoke to make profit, look no further. The Boucher group has definitely earned my business for vehicle purchases and repairs in the future.

I would give less if I could: Beyond Disappointed!! I purchased my vehicle in Nov 2025. I arrived around 5pm with a specific vehicle in mind. Now, my experience in the beginning started off quite pleasant. Charlie was my sales rep and had the vehicle pulled up and ready to go when I arrived- he was very kind, thoughtful and I had a good experience with him but that’s where it ended. When I moved over to the finance department things started to go downhill…there was another customer finalizing their purchase and I was told it wouldn’t take long (there was only one finance rep working that evening). They were very wrong. I ended waiting beyond the closing hours. Finally when it was my turn, the experience was very rushed. I felt extremely pressured by the finance rep to sign the paperwork so they could go home and it seemed as if I was being mansplained by a finance bro and gaslit into believing there was no better rate out there.… Fast forward, I ended up signing the paper work. As soon as I stepped outside, we quickly began dumping my belongings from my previous car into the new vehicle…I had no time to think, let alone process everything that was happening (I was still in confusion from finance)….but it doesn’t end there…days after purchasing the car, I realized I never even received the paperwork from that evening. I reached out to the finance department and thankfully received a PDF copy of the contract. When I went to review the paperwork, the numbers were not adding up. As I started to review the documents they had charged me for a $1,250 service I did not ask for or receive. I immediately reached back out for a credit. Thankfully they apologized and said they would be sending the credit back in Dec 2025. It is now Jan 2026 and I’m STILL working with finance - their most recent response was that accounting was too busy with “end of year things”… I am typically not one to speak up, but enough is enough. I would never recommend this dealership to anyone!

Very friendly and easy to work with. You can tell the entire staff is well informed and in tune with the cars they offer. Sales person did a great job of making the process fun, simple and quick. Finance manger was very forthcoming and easy to work with to keep the cost where it made sense for both parties.