Heiser Chevrolet of Sturgeon Bay

Absolutely the worst dealership I’ve ever heard of or been to still waiting for a callback from them About damage that I found on my car, picked it up a week ago called them immediately and still no return call from the general manager. They had to remove my back bumper cover, and when I went to pick it up, I walked out to get in and drive away and the bumper Cover was not installed correctly. I walked back in and the guy at the service desk told me no that’s how it came off the truc. and I had to show him in his paperwork where it said they removed the back bumper cover. I told him it needed to be fixed correctly so I had to leave again and come back to get my car a couple hours later multiple phone calls over almost a month trying to check status or get answers and i was told they would call me back in 20 minutes and they never called multiple Times this had happened and they threw the old parts away before I even got there so I was unable to see what they replaced absolutely terrible experience for a lot of money

This dealership is misleading with false advertisement. I've been looking for vehicle for 2 y. Finally I come across one that States it's in Sturgeon Bay. I start using their formatting for payments and the salesman text/emails me about the vehicle for a few days. Things seem to be running smoothly. I was getting very excited about this vehicle and had a question so I went back online and asked the question through their pop-up customer service. They answered my question and asked me if I wanted to schedule a test drive. I told them yes, that I would be there the following morning at 10:30ish to test drive it. Then the salesmen I've been working with messaged me a few hours later and asked me If I wanted to schedule a test drive. I said I already did online for 10:30ish. Then he proceeded to send me a couple estimates throughout the day, one with and without ceramic seal. Then I get a message asking if they could give me a call, but I was at work and it had to wait until I got home. At this point I'm super stoked about this car. When I got home a representative from Heiser Sturgeon Bay called and said unfortunately the vehicle was in Milwaukee and they wanted me to put a $500 deposit down to deliver the car to Sturgeon Bay. I said are you serious? The website shows it's in Sturgeon Bay, The salesman I've been working with for a few days never mentioned anything about that vehicle being in Milwaukee and never mentioned that I had to put down a $500 deposit to get it to Sturgeon Bay, and why did the online scheduling lady scheduled my test drive for the next morning If they knew the vehicle wasn't in Sturgeon Bay? I was absolutely furious as my intentions were to test drive it and most likely purchase that vehicle, but since their policy is they need that $500 deposit or they won't bring the vehicle to where they said it was in the first place, they lost out on a large amount of money over misleading advertisement and $500 extra I didn't have. So make sure you ask if the vehicle is there at the site you're expecting it at and check your estimate, If you see cash $500 on the line, it means that the vehicle needs to be delivered! Lastly you can try and negotiate, but they're not going to budge on that $500 deposit! Super shady! 😡

I’ve been a loyal customer through every management and ownership change, and the reason I continue to come back is simple: the people. The employees here truly care about their customers, and that kind of dedication is rare. Over the years, I’ve gotten to know so many of them personally. They greet me by name when I walk in, ask about my children and my family, and genuinely take the time to connect. It never feels transactional — it feels like walking into a place where you’re valued and remembered. The service department is absolutely top-notch. Ian, Marcel, and Rollie consistently go above and beyond, always making sure everything is handled thoroughly and professionally. Al in the collision department is always a pleasure to work with — knowledgeable, patient, and truly invested in doing things right. Rick and the entire sales team are just as impressive — friendly, approachable, and never pushy. I’ve spent countless hours at this dealership over the years, and every experience reinforces why I keep coming back. Their exceptional service, integrity, and genuine care for their customers set them apart. I will absolutely continue to be an avid and grateful customer for years to come.

I purchased a used 2023 Chevrolet 2500HD from Heiser GM recently. I made an appointment to look at several used trucks and when I got there, the trucks were ready to drive. Everyone at the dealership wanted to make sure that I was happy with my purchase before I left the building. From sales to finance, it was a great experience. I would not hesitate to purchase from them again in the future.

Service department provided more service than my appointment was for. I had noticed an additional issue a few days before my appointment. I didn't expect them to look at the new issue, but they found the time. Satisfied customer!