Hendrick Subaru

These lovely folks got me from a total loss to driving a dream. My Outback drives so smoothly, the upgraded tech is amazing, I can’t say enough positive things about the car itself. But what stands out more is the quality of the customer service. Hank, my salesperson, asked one question “what did you love about your Toyota?” and he took it from there. He had me test drive several options, as I explained what mattered and what didn’t. He listened, offered educated advice, but never pressured me into a decision. Having never driven a Subaru before, I wasn’t sure what to expect, but the Outback pleasantly surprised me. Hendrick made the buying process seamless every step of the way. Joel Watson is an outstanding general manager, whose kindness and commitment to excellence is evident in the way this dealership runs.

Getting a new car can be a very stressful experience, but thanks to Hank, this experience was much more enjoyable and relaxing. From the very beginning, it was clear that he genuinely cares about the people he works with. He didn’t just focus on making a sale. He took the time to truly listen to my needs, preferences, and concerns. He asked thoughtful questions to understand exactly what I was looking for and made sure I felt heard every step of the way. What stood out most was his patience and attentiveness throughout the entire process. He was never pushy and always willing to explain everything clearly so I could make a confident decision. He respected my budget and priorities, and worked hard to find options that truly matched what I wanted. Thanks to Hank, what could have been overwhelming turned into a smooth and positive experience. I highly recommend him to anyone who wants someone who genuinely cares and puts their customers first.

This is my third vehicle purchase from Hendrick Subaru in Hoover, Alabama. My first visit to the dealership was back in 2021, when I purchased a 2021 Outback from Sales Representative, Michael Adul'Ali. My other two purchases have been within the past six months, a 2020 Outback, because I love that body style, and most recently, a 2026 Outback. Brock McCoy was my Sales Representative for both of these recent purchases. He was knowledgeable, professional, and genuinely committed to helping me find a vehicle with all the features I wanted. On my most recent purchase, what I was looking for had me torn between a Forester and an Outback. After test driving at least four different Forester and Outback models, I ultimately chose another Outback. Even after nearly four hours, Brock remained just as patient, helpful, and positive as he had been when he sold me my previous vehicle six months earlier. Both times, I called ahead to discuss what I had seen online and what I was looking for. Brock immediately began tracking down vehicles that were either on the lot or in transit, ensuring I had options that matched my preferences. He wasted no time and made the entire process smooth and stress free. I highly recommend Brock McCoy to anyone looking to purchase their next vehicle. There is something unique about Hendrick Subaru. If you’re someone who pays attention to the atmosphere around you, you’ll quickly notice the positive energy throughout the dealership. Everywhere you look, employees and customers alike seem to be enjoying themselves. Smiles, laughter, and a genuine sense of enthusiasm are present throughout the sales process and beyond. From my observations, this positive culture isn’t limited to the sales department. You’ll find the same welcoming attitude in the service and parts departments as well. It feels less like a business transaction and more like a team of people who genuinely enjoy helping customers and working together. A few of the people I’ve had the pleasure of interacting with include Brock McCoy, my Sales Representative; Eli Strickland, my Service Representative; Paul Patrick, Sales Manager; Blake Boshell, my Finance Manager; and Shidrial Green, Receptionist and Love Encore Representative. Every interaction I’ve had with these individuals has been positive, professional, and customer-focused. Based on my experiences, I believe you’ll receive the same level of outstanding service and positive interaction from anyone you encounter at Hendrick Subaru. The vehicle may be what brings you through the door, but it’s the people and the culture that will keep you coming back.

We are thrilled with our 2023 Subaru Ascent. Brock was our salesman and he was exactly what we needed! He was both informative and understanding of our needs. He was not pushy in his sales approach and we shared a lot of laughs while looking for our car! We were looking for safety, decent gas mileage and longevity of the car and the Ascent checks all the boxes. Bonus points to Subaru for being a dog friendly facility and to Brock for his love of animals! We had a great experience.

David was absolutely the most amazing person I have ever had the pleasure of dealing with when buying a car. He explained everything with great detail. We will definitely be repeat customers at Subura with David. David and the staff made me and my husband feel like family.