Heritage Subaru Owings Mills
Owings Mills, MD
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Customers consistently praise the dealership for its transparent, stress-free buying experience and knowledgeable sales staff who prioritize customer satisfaction over pressure tactics. While the finance and add-on sales process follows typical dealership practices that some find aggressive, the overall service quality, fair pricing, and genuine care demonstrated by team members earn strong recommendations from repeat buyers.
Our family has purchased so many vehicles over the past 10 years, and we can honestly say we have never had such a pleasant car-buying experience. A friend recommended this dealership to us, and we have absolutely zero regrets about making the 6-hour drive from Connecticut. We would do it again without hesitation for our next Subaru purchase. Our sales consultant, Katie McGehee, and the store manager, Shawn Davie, was exceptional. Katie genuinely felt like a trusted friend guiding us through the process. From start to finish, everything felt transparent, smooth, and stress-free. Shawn went the extra mile and jumped through countless hoops to track down the exact Forester we wanted, in the exact color we wanted. If you’re looking for a dealership with great people and great service, I highly recommend Heritage Subaru Owings Mills!
I’ve had a great overall experience with Subaru of Owings Mills. From sales to service, everything has been consistently excellent. For sales, Tobi has been amazing to work with. She is professional, friendly, and very patient. This is my third car with her, and every time she makes the process smooth and stress-free. She always takes the time to explain everything clearly and makes sure I feel comfortable with my decision. I truly appreciate her honesty and dedication to great customer service. In the service department, Niki has also been wonderful. She is very attentive, professional, and always keeps me updated throughout the service process. She explains everything clearly and makes sure my car is taken care of properly and on time. Overall, the entire team provides excellent customer service, and I always feel well taken care of whenever I visit. I highly recommend this dealership, especially Tobi in sales and Niki in service.
Love the buying experience at this dealership. We have previously purchased 3 vehicles here and our 4th today. Tobi is an outstanding sales consultant. She provided excellent guidance and gave us a great deal. Manager Matt was very good as well. If you are looking for a great used car at a fair price, definitely go here.
I honestly don’t even know where to begin—Tobi made this the BEST car-buying experience I have ever had in my life! From the very first moment, she was patient, attentive, and incredibly knowledgeable. She never rushed me, never made me feel pressured, and took the time to explain EVERYTHING in a way that made me feel completely confident in my decision. Buying a car can be stressful, but with Toby, it felt effortless. Her professionalism is unmatched, but what truly sets her apart is her heart. You can tell she genuinely cares about her customers and wants you to walk away happy—not just with a car, but with the right car for YOU. She listened, she guided, and she delivered beyond my expectations. Every step of the way, Tobi was right there—answering questions, following up, and making sure everything went smoothly. Her patience alone deserves an award, because I had plenty of questions and she handled every single one with grace and kindness. If you’re thinking about purchasing a Subaru, do yourself a favor and ask for Toby. She is an absolute gem, and I am so grateful I had her by my side during this process. Toby, THANK YOU for making this such an amazing experience. You are truly one of a kind!
Overall a professional dealership with friendly staff. Scheduled an appointment a few days ahead of time and our salesperson was ready for us with the car ready to go. Price was right in line with the discounted internet price (may have even been a little lower). They have a very refined sales operation, which you could look at as a good or bad thing. Once we agreed to a price with the salesman, they tried to sell us hard on “diamond seal coating” and extended warranties. They did the thing where they moved us to an uncomfortable office in cramped chairs across from a very confident, professional guy who tried to get us to agree to extra warranties, service contracts, etc. Things almost got contentious when we declined all the extras but after one objection he accepted our “no” and moved on. They would happily have charged us a small lien fee (even though we weren’t financing) had we not noticed and objected. Thought it was funny when the salesperson pointed to the $800 dealer fee and said something to the effect of “this used to be $400 but thanks to the governor it doubled”—as if the poor dealership were being strong-armed by Wes Moore into charging us more money. We were pretty happy with the price anyway so not a big deal. Our salesperson was very friendly and we would definitely go back to him. This is just the sort of thing that happens at a dealership, I suppose. They cleaned the car very well and we are happy with the vehicle!
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