Key Auto Group
Portsmouth, NH
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# Summary Customers report significant issues with sales practices, including misrepresentation of vehicle conditions and warranty coverage, along with inconsistent trade-in valuations that fell short of agreed amounts. Service experiences were equally problematic, with complaints about inadequate vehicle inspections, unresponsive maintenance staff, poor diagnostic work, and unprofessional customer interactions.
Saw a car and met with the salesperson. Told them I would pay in cash as soon as I cashed out some stock and that I did not know how long it would take. Left my business card and touched base a few times. Cash came thru and went directly to the bank to take out the negotiated amount. Upon showing up at the dealership my salesperson was not available and the older guy there, holding on to dog proceeds to tell me that “they don’t hold on to anything g for three weeks” I would have appreciated a phone call and THIS is where the guy gets a red face and starts calling me a liar! Not once did I ever say I would be in the next day! YOU are the liar sir! I understand there may have been miscommunication on your part, but I was very clear! And my salesperson is NOT the reason I am mad! I did not deserve to be spoken to so vehemently and NOBODY TALKS TO ME THAT WAY! I have a very BIG MOUTH and not only will I NEVER return, I will inform everyone about how unprofessional you are and just what you said to me! I feel like I dodged a bullet by not purchasing a used car from this guy! Very unprofessional rude and disrespectful!
Bought my 2021 Acura RDX in 2024, under the impression it was a Certified Pre Owned vehicle (see photo of sale sticker below that was on vehicle when bought). The transmission and transfer case failed in October 2025, however under Acura’s CPO warranty my car would be covered; when I brought it to Key to be fixed, they let me know this car actually was not under Acura’s CPO warranty, although it was sold to me under the impression it was. Very shady business tactics, and will never return to Key Auto for any future purchases or services. Very disappointed in my entire experience here.
Really disappointed with my experience with Key. I bought a brand new 2022 GMC Sierra 1500 from Key of Newport. The salesman was great. But the sales manager and I shook on 25k for my trade in with a set of new tires as well in the deal. It is my own fault that I trusted them and didn't read the paper work, come to find out almost a year later when I sold the truck, they only gave me 22k trade. Next I had several issues with the truck and brought it to Key of White river (as they were closer to me) to have them figure out what was wrong. I also had them do other things (Oil change, inspection, plug tire) while I had them looking into the initial problem. The truck would be there a day at a time but they would never have time to look at the initial issue, always saying they ran out of time. I finally got sick of not getting my truck fixed and asked them to buy it back if they weren't going to fix it. They came back with an offer 20k less than I had bought it for less than a year ago. I went to Toyota right down the road and they were able to give me 10k more than Keys offer. Ended up trading it there. But the story isn't over. No, I left a bad review back in September of 2023 essentially saying the same thing as above, less than 24 hours after posting the review the service manager George from white river called me and asked me to take down the review because it almost cost him his job. Never once asked what he could do to make it right, but kept insisting I take the review down. I did, but now I've decided to review them again as they are the most convenient dealer for me to work with since I drive GM vehicles but I will drive 40 minutes out of my way to not do business with them. But they don't care to make it right.
Bought my truck there. Drove for a month. Engine Service light came on, cylinder 7 misfire with a a bad ignition coil. Bought the electrical warranty with the truck. Brought it in, they didn't check it for four days, when they did, they reset the codes, drove 7 miles and "couldn't replicate the problem". I told them that is what happens to electrical parts when it's failing.. Service manager having his hands crossed says since they couldn't replicate the problem it's not covered under warranty. I paid $215 bucks for them to do nothing... I ended up buying the $30 ignition coil myself and replaced it myself and all my problems are gone.. service center isn't there for your best interest.
I would definitely not purchase a used vehicle from this dealership. I took delivery of a used Land Rover in late December. Upon delivery, I get in and notice all four tires were seriously under-inflated - and it had just been driven from Portsmouth to their Burlington location - 20psi - nearly half under-inflated and the "finance guy" who drove it didn't stop to put air in the brand new tires or ask the service center upon arrival to do so, nor did he mention it to me. I told a salesperson, their COO, and the GM who asks for feedback about this; never even acknowledged. Next, I discover the driver side window had a huge chip/crack at the top of the window - super unsafe and had to be replaced asap (the dealership did give me money towards making this right). Imagine my surprise when I take the car to get inspected in Vermont (after they had just put a NH inspection) and had to pay for new rotors/pads as they were "seriously below the minimum wear standard". Key's 70-point inspection is an absolute joke... This is your warning not to buy without a PPI or you may be out of pocket thousands to simply get your vehicle to a minimum safety standard, which you'd expect from any dealership. Really disappointed.
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