Key Chrysler Dodge Jeep Ram of Rochester
Rochester, NH
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# Summary The dealership receives mixed reviews, with some customers praising individual salespeople and service staff for smooth, transparent transactions, while others report frustrating sales experiences involving aggressive fee structures, pressure to extend loan terms, and unclear pricing. Common concerns include bundled add-ons like gap insurance, reluctance to remove fees, and allegations of bait-and-switch tactics, though service department experiences are consistently described as excellent.
I left this dealership feeling more frustrated than helped. While I was given a fair trade-in value for my vehicle the rest of the process felt focused on working the numbers rather than being transparent about the actual cost of the deal. I asked for fees to be removed and had to push just to get a prep fee taken off. I understand dealerships don’t like to remove the prep fee however a majority of them will at least discount the vehicle. But what really got me was that they literally told me if I wasn’t being charged the prep fee I had to take their gap insurance which costs over $1,400! What bothered me most was that instead of reducing the overall cost of the deal, the focus shifted to stretching the loan out to around 80–90 months to lower the monthly payment. To me, extending a loan that long just to make a payment number look better isn't the same as making the vehicle more affordable. Removing expensive add-ons would have lowered the payment too, without keeping me in debt for years longer. I went in wanting straightforward pricing and a clear out-the-door number. Instead, I felt like I had to constantly ask questions and push back just to understand what I was actually paying for. Buyers should pay very close attention to every fee, add-on, and loan term before signing anything. Also some of the inventory I wanted to look at had not just minor scuffs but one actually had paint chipped down to the plastic and scraps down the side but pricing did not reflect that.
I purchased my first Wrangler this weekend. From the first day that I began talking to Sean, he made the process extremely easy and didn’t waste time with dealerships add ons. He gave me an amazing discount off msrp, and a reasonable price for trade in. The only hard part of the whole sale was waiting to go drive it off the lot. Sean, and the finance team, Hayden and Ashley, are great people to deal with ! Can’t recommend enough.
Went in there one day spoke to a salesman, test drove a specific vehicle, canceled other appointments at other dealerships. Worked out a deal and they tried to pass me off to a totally different vehicle. Jim, the manager, then came out and told me I picked the wrong car. And then when I pointed at the car, I actually test drove. He asked me if he should Fire the sales kid. He then proceeded to run my credit through more bureaus because of the new price of the car, told me he would give me 500 more for my trade, but refused to show me any of the numbers just told me my payment was going up over $100. Pretty shady business practices.
Service way beyond excellent! - I recently brought my aging Dodge Durango to Key CDJR of Rochester due to a "check engine" warning light, and several other problems. These nice folks scheduled an appointment within 48 hours of my call, arranged for some transportation, kept me informed of their progress via text messages, and fixed everything in less than two days. No mention of any silly extra treatments or engine cleaning; just appropriate, accurate repairs in the friendliest way possible. I would rate above five stars if that were possible!
Aristedes on the sales team made buying a new truck smooth and stress free. He was eager to help identify my needs and was a pleasure to work with!
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