Parsons of Eagle River, INC.

Just purchased a beautiful and flawless used car from Parsons eagle river. I made a long journey but it was very well worth it. Catherine, Dale, and the rest of the team were a joy to work with and the most honest, friendly, fun, and personable dealership team I have ever dealt with. They made the buying experience not just about closing a deal and the money, but more about making a new customer happy. Eagle river WI is also a beautiful area and enjoyed checking the town out and really appreciated the small town vibes !

I got this mid size truck from parsons of eagle river in late July, I recommend using them for sales & service, I didn't think there was a dealership that actually cared about their customers, & it runs so smooth, check them out for your next needs, you won't be sorry

Very disappointing experience. We were ready to purchase a Corvette from this dealership and offered to pay in full via wire transfer or certified funds — the same way we’ve successfully purchased several vehicles from other dealers. However, they refused to sell to us unless we were physically present. There is absolutely no reason for this. We even offered to let them hold the car until all funds cleared and every piece of paperwork was signed before taking delivery. Despite that, they still refused. For a dealership located in such a remote part of Wisconsin, you’d think they would be more flexible with serious out-of-state buyers. Unfortunately, their outdated and unnecessary policy cost them an easy sale.

Checked in just before my appointment time of 1300, for an oil change and tire rotation, didn’t leave until after 1500!!! Good thing I didn’t have anything better to do and that I brought my iPad along to keep me entertained and distracted!!! As part of the privilege of being able to use the family car, Dad taught us girls how to change the oil and filter and change a tire!!! I don’t think it ever took us THAT long to do either!!! Now I am 70 years old and have no business being under a car but I shouldn’t have to be held “hostage” because of that fact either!!! Otherwise I am satisfied with the work that was done.

I have trusted this dealership to perform service on my GMC 3500 for over two years. The first year, they did a great job. However, starting in year two, the quality of their service has been declining. This past summer, they did an oil and fuel filter change for me, but they never bothered to check the cabin air filter. When I was in Canada getting another oil change, the GM dealer checked my cabin air filter as part of their service and found it to be extremely filthy. I ask myself, why didn't Parsons ever check the filter for me since I was a regular customer? Then, about three months later, a service parking brake warning displayed. So, I took it to them for service. I was told that I would have to wait for about two hours, which was okay with me. At the four-hour mark, I was starting to get a bit angry about the wait and lack of communication. Finally, 4 hours and 30 minutes after drop-off, they told me that they had difficulty determining the problem, and their tech had to call GMC support a few times. I was told that they could not determine the problem, and they would have to take the axle off, and quoted a cost of $2,400 to determine the problem. The repairs would then be extra!! I told them I would think about it. I then attempted to drive the vehicle home, but about 30 minutes into my trip, the check engine light came on. So, I drove back to the Parsons to have them check the issue. That is when I noticed the greasy black finger prints the repair tech left on my beautiful white truck! After another half hour of waiting, I got a vague answer about the reason for the check engine light, but at least it was fixed. At this point, I have lost all faith in the quality of Parson's service, and I have decided to stop doing business with them. I believe that their problem is a lack of qualified staff. I also believe that the technician failed to reconnect something that caused the check engine light. The service manager was pleasant but appeared overwhelmed to me. If Parsons is unable to perform good-quality service within the quoted time frames, then I am hesitant to purchase a new or used car from them. At this point, I would encourage fellow motorists to contact a different dealership for both sales and service.