Peake BMW

Peake BMW has been excellent to work with. I have worked with Linda Swanson for over two years and she has always been great. Everyone there treats us very well when we visit, and both the previous and current management teams have been excellent. The new manager even took the time to introduce himself when my wife and I stopped in recently. That level of service is why we came back for another vehicle.

I had a really great experience at Peake. My sales lady Milia was so sweet and knowledgeable. She made me feel really comfortable and gave me all the information that I needed to make the right decision. This was my first purchase at BMW and I must say I am very happy to be a part of the family.

Wow! We had to bring our BMW in for a service recall. Our appointment was scheduled and when we arrived, we were greeted immediately by Erin, our service advisor. The team was happy to assist us in changing out our cabin filter, while doing the recall work, so not to have to return. We received a video of the inspection by our service tech. It was thorough and very impressive. Snacks, coffee and water were readily available in the customer lobby, while we waited. Excellent Experience!!

Peak BMW continues to set the standard. I’ve been a loyal BMW customer for over a decade, and the team at Peak BMW consistently delivers a top-tier experience from sales to service. Professional, knowledgeable, responsive, and genuinely focused on customer care. Every interaction feels polished and high-end. They make the entire process easy, efficient, and enjoyable. Hands down one of the best dealership experiences I’ve had over the years.

DO NOT USE UNDER ANY CIRCUMSTANCE. I was in the market for a vehicle and went to Peake several times looking. The associate was never able to answer basic questions on options or colors and just did not seem interested in my business. I ended up purchasing from Galleria BMW in Mississippi and had a wonderful experience. Even though my car is brand new, straight from the factory, I have had a few issues. I've had my vehicle serviced at BMW of Mobile, and Galleria BMW; both are beautiful dealerships with above excellent customer service. For the first time, I chose to stay local and take my car to Peake. The service center was extremely unfriendly and not at all like the other BMW service centers I've been to. After having to Uber to work, I couldn't shake the uneasy feeling I had about leaving my car there. I decided to see if others had similar experiences and looked at the Google reviews for this dealership. Unfortunately, my concerns were validated as I began to read the horror stories of people leaving their vehicles with Peake BMW. It took over 24 hours just to perform a software update and when I arrived to pick up my vehicle, I immediately noticed the filthy condition of my interior. Black handprints and smudges all over my tan interior, steering wheel, seats, console. Literally everywhere. I went back into the service center and requested a rag so I could wipe off my car. As I was cleaning up their mess out of my car, I saw my absolute nightmare. THEY DYED MY SEATS PINK! My seats and center console have pink splotches, and I tell them that my leather is dyed. The rep said it was impossible, but he would go get the service manager. Carlos Watson came out and inspected the damage and was extremely apologetic. He said it was “a learning experience” because their detail team “wears red sweatshirts”. He swore he would make it right and would be giving me a call within a few days once he got in touch with their interior specialist who could clean it. That was on 12/5. Today is 1/5 and I have spent the last 30 days calling incessantly, leaving dozens of messages. Carlos will not call me back. They ruined my interior and refused to even call me back about it. On top of that, there are two tiny dents in my rear bumper where another car’s license plate would be. They are parking the cars up against each other! I would drive any distance to take my car elsewhere before going back to this dealership. VIDEO TAKEN AFTER THEY HAD ALREADY TRIED TO CLEAN IT.