Premier Subaru

I recently purchased a 2026 WRX from Premier Subaru and had an amazing experience from start to finish. The pricing was fair and straightforward, and the customer service was honestly some of the best I’ve dealt with at a dealership. Brian was extremely helpful, knowledgeable, and made the entire process smooth and stress-free without any pressure. He took the time to answer all my questions and made sure everything was handled perfectly. If you’re looking for a new Subaru and want a dealership that treats customers right, I highly recommend asking for Brian at Premier Subaru. Loving my new WRX — thank you again!

Was in the market for a new car and the entire team (general manager, salesman, finance, parts department) at Premier Subaru in Branford were simply fabulous! Extremely responsive with any questions and made the entire process of car shopping a breeze and manageable. Also appreciated that they gave you time to come to your own decision within your time frame and not constantly call, email, and text for what is already sometimes an overwhelming process. And they had the best price around. Adil Shah guided me through the entire process from test drive to signing the final papers. Great service. Highly satisfied and look forward to being a new Subaru owner. Thanks Premier! You guys rock!

Bought a low mileage 2025 Limited Crosstrek from Premier Subaru in Branford. What an amazing experience! Ted Astarita found exactly what I wanted and was very professional and knowledgeable about the car, Paola guided me through the initial setup of the electronics and explained operational details, Rodney made the paperwork effortless and Parker made the experience smooth and friendly. Thanks to all! I love my car! ❤️

A big thank you to the entire Premier Subaru team! Parker, Tim and Ron were exceptional! My new Subaru Uncharted is smooth, sleek and overall it drives great and my other Subaru Crosstreck still runs as new.

Salesman Izzy helped me find a used car. Came in looking for a couple vehicles that were not ready for sale but Izzy helped find a comparable alternative. The price was OK (cars in general are way too expensive these days) and the buying process was quicker and smoother than I’ve experienced at other dealerships. Everyone involved was friendly and helpful, and most importantly no one was too pushy. It was a fairly low pressure buying experience. The initial visit took maybe an hour and then the next visit to finalize the deal took maybe a little less than an hour. Professional, courteous, respectful. Would recommend taking a look at their online inventory at the very least if shopping around for a used vehicle.