Safford CDJR Sterling
Sterling, VA
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# Summary The dealership receives strong praise for exceptional customer service, particularly from individual staff members who are described as responsive, professional, and genuinely caring, with customers highlighting quick service times and transparent dealings. However, one customer reported experiencing misleading statements from management regarding coupon acceptance and difficulty accessing leadership, citing this as emblematic of broader trust issues in the auto industry.
Absolutely amazing customer service by Adeel in the service department! Was so fast with taking me in, putting my car in the shop, and having it out! Came out to the lounging area to give me multiple updates and drove with me to hear a weird sound in my car. Also, showroom as whole was impeccable. I attached a handful of photos for reference but overall I’m super impressed by the caliber this dealership is operating at. 10/10 would 100% recommend!
I found the listing for the used car I was interested in on Car Guru and contacted the dealership. Alejandro contacted me almost immediately and worked with my schedule to set up an appointment. He came in on his day off to help me with a test drive and was able to give me details of the car's history from his discussions with the previous owner. He navigated a professional and friendly sale giving me constant updates to the progress. He continued to be responsive and helpful after the sale, with all of my follow-up questions. Emily helped me get the best financing I could have asked for and was also very friendly and helpful. She walked me through a cross-state sale and followed up with tax/title/license processes until everything was filed/completed. There was a bit of a wait to get in her office, but the waiting area had everything I needed for me and my kiddo. She also stopped by occasionally to let me know her status and to make sure I was taken care of. The dealership offered a very good price for the car, more than competitive with the make/model/mileage, then honored my Carmax trade-in amount for my previous car. They also made the car look new leaving the lot with brand-new rugged floor mats, full gas, new oil, and a great detailing job. I would definitely recommend this dealership.
Here is why auto dealers' reputations are so poor. I brought my truck to Safford RAM for a simple oil change. I gave them the coupon below. 30 minutes later they called to say they do not accept that coupon. Upon my arrival back at the dealership, the service manager said that was a "Mopar" coupon not a Safford coupon. I showed him the image. Then he said it was a Safford coupon but not a Safford of Sterling coupon. I showed him the web address. We even looked it up on his computer. Then he said he can't take the coupon because they won't make enough money on the transaction. So far 3 lies inside of 4 minutes. I popped over to ask one of the salesmen if I could have one minute with the general manager. He dialed his office phone, spoke not even one word, and in 10 seconds said, so sorry, the GM is in a meeting with corporate. I asked if he got ALL that information in that short speechless call, answer: yes. Two lies in under a minute. He's got the service department beat. Look, is this end of the world, nope. But the idea of confusing or misleading the customer is so strong in this industry it seems to be conflated with "standard operating procedure." My advice: maybe buy your car or have it serviced elsewhere. And to be sure: having it "in writing" is not good enough.
I had an outstanding experience purchasing my vehicle from this dealership. From the moment I walked in, I felt genuinely welcomed and valued as a customer. My salesman, Sri, was exceptional. He didn’t just try to sell me a car—he took the time to really connect with me, understand what I was looking for, and make the entire process feel comfortable and stress-free. That personal connection made a huge difference and set this experience apart from others I’ve had in the past. The sales manager, Garrett, was equally impressive. He was professional, transparent, and made sure everything went smoothly. You can tell he truly cares about both his team and the customers. When it came time for financing, Najeem made the process quick, easy, and straightforward. He explained everything clearly and made sure I was comfortable with all the details before signing. Overall, the entire team created a welcoming, no-pressure environment that made buying a car an enjoyable experience. I highly recommend this dealership to anyone looking for great customer service and a team that genuinely cares.
In for State Inspection and oil change on my Jeep Wrangler. Called early afternoon and got the appointment on the day. Was tolded it would take about 1,5 hours and I waited near by. After 1:15 h got the call car is ready, brilliant! While waiting at the counter next to me was a young customer also for an oil change. His service person informed him there is a discount right now on oil change and he would apply that to the bill. That's what I call great customer service!!! Same discount also used for me, love it!!! Very pleased with with that service, thank you Adeel!!!
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