Franchise Dealer

Serra Toyota of Traverse City

Traverse City, MI

4.7(1,234 Google reviews)

Brands

Toyota

Contact

1302 S Garfield Ave, Traverse City, MI 49686
(231) 486-0884serratoyotatraversecity.com/

Google Reviews

# Summary The dealership's sales staff consistently receive praise for their knowledgeable, patient, and pressure-free approach to helping customers find the right vehicle. Customers highlight the team's professionalism, transparency, and willingness to go above and beyond—including home delivery and remote transaction services—to create a smooth and stress-free buying experience.

Jackie Johnsona month ago

Dan was very helpful through our decision making process. We planned to purchase a Highlander, but always wanted a 4 Runner & we decided to go with 4 Runner, picked one out & decided on a different one coming in. He was able to secure it & get us into the one we wanted. Very patient, helpful & knowledgeable about the Toyota products. Highly recommend Dan!

Deborah Johnson5 months ago

Cam was terrific! No pressure, he let me lead the way. Sold me exactly what I was looking for! Very knowledgeable. He quickly found out anything he didn't know. Cam made the entire process fun instead of stressful. I consider him a friend now. Keep up the great work Cam!

Leroy Rosinski7 months ago

Eric Ray found the truck I was looking for. Kept in contact with me throughout my truck purchase. Made the buying process very easy, being I live 11/2 hours northeast of TC. Phone calls and text messages, e-sign and even had my truck delivered to my house. Never had to leave home. Signed, sealed and delivered. So easy! Thank you Eric and his team at Serra Toyota of TC.

Joe Martineza month ago

Zach was and continued to be the best sales advisor I’ve ever had while purchasing a car. I told Zach exactly what I wanted and he worked on finding me the vehicle that I asked for. Not one time did he try to persuade me into buying something else or misguided me in another direction. He was honest and transparent something that’s rare when dealing with buying a new car. I would highly recommend working with Zach!

Sara Hardinga month ago

Working with Justin Schunck to purchase my Grand Highlander was truly the best car-buying experience I’ve ever had. I’ll admit — I typically do not enjoy the car buying process at all — but Justin made everything efficient, easy, and stress-free from start to finish. He was professional, knowledgeable, and incredibly responsive with follow-up and communication throughout the entire process. I never felt pressured, and he genuinely made sure everything was handled thoughtfully and smoothly. I would highly recommend working with Justin if you’re looking for someone trustworthy and easy to work with. He’s officially my go-to car guy now!

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