Simmons-Rockwell Ford of Hallstead

Update: As always the service team did a great job. I will travel to this dealership before i would ever use the one closer to me. Great customer service. The service team goes above and beyond. The sales team was pretty easy to deal with for the most part.

Geordan is more like a friend than a salesman . He is top shelf customer first . Just bought a 2025 F150 and my wife Kryssi and I cannot be happier . Jake in finance is amazing as well . Give them a shot in Hallstead have never been disappointed!

Simmons Rockwell Hallstead contacted me after I filled out a form about a specific Chevy Equinox. Sales rep Georden reached out first, promising he could get it transferred and proposing Tuesday at 10:30AM. I immediately asked for straightforward details in writing: full out-the-door price with fees/taxes, hold policy/deposit rules, registration timing, confirmation the charger was included (with physical verification), and current photos before I drove in. Instead of answers, I had to pry info out of him over days—busy day excuses, falling asleep, being out sick, passing me to Skyler Fish. He dodged confirming the charger/photos, insisted on reconditioning, but never delivered written buyer's order or verification. Kept stringing me along with "transferring it myself" promises. After a full week of back-and-forth, the truth: the car was never available. It was at their Bath location in service/intake for another customer the entire time. They "couldn't locate it" until upper management got involved, then admitted we were "beat to the chase." Georden gave firm timelines (Friday transfer), made assurances he couldn't keep, and wasted my entire week rescheduling around his word. **I specifically wanted the location that actually had the car**—instead, they solicited me and dropped the ball completely. Horrible communication, no accountability. Posting this so others don't waste their time.

Stay away from the service department at Simmons-Rockwell Ford of Hallstead. After having no success diagnosing an issue at a local shop, I reluctantly decided to pay dealership prices so that a “certified Ford professional” could properly evaluate the problem. I scheduled an appointment for Thursday at 8:00 AM to have a noise from the front end of my truck inspected. I dropped the truck off at 7:30 AM, as the service department was not yet open, and placed my key in the overnight drop box. By 3:00 PM, after hearing nothing, I called the service department only to be told they “did not see my key in the drop box,” despite the fact that employees in the shop had watched me place it there while they were setting up for the day. I was then assured a technician was looking at the vehicle. They kept the truck overnight because they claimed they “couldn’t hear the noise.” By Friday afternoon—after three separate calls from me requesting updates—I was told it had been a “crazy morning” and they still had not gotten around to properly looking at the truck. When I finally received an update around 2:00 PM Friday, they suggested replacing several parts despite admitting they had not actually identified a problem. I strongly suspect the truck was never driven long enough to recreate the issue, even though I repeatedly explained that the noise only begins after the vehicle has been driven for some time. Nevertheless, I agreed to proceed since the parts they suggested happened to align with my own suspicions. Because the parts had to be ordered, the truck was held until Monday. After five days without my vehicle, I picked it up, paid roughly $800 for parts and labor, and left believing the issue had been addressed. By Friday of that same week, the exact same noise had returned. This strongly suggests the vehicle was never properly diagnosed in the first place. Instead, it appears parts were simply replaced without confirming the root cause of the problem. Communication throughout the entire process was poor, updates were difficult to obtain, and the overall level of service fell far below what one would expect from a dealership charging premium prices. Based on my experience, I cannot recommend the service department here. Communication is lacking, diagnostics appear rushed or incomplete, and customers are left paying dealership-level pricing for substandard service.

Tyler, Steve, and the mechanic that helped me when the oil change by Monroe went bad when the dipstick wasn’t placed correctly back. The engine was covered with oil and it needed a deep cleaning and new coils and I needed proof for the insurance company. Tyler took pictures and Steve helped with the email address so the estimate was sent and the pictures. Everyone was very helpful and I appreciate everything they all did