Southgate Volkswagen
Edmonton, AB
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# Summary The dealership earns widespread praise for its patient, pressure-free sales approach and knowledgeable staff who prioritize customer needs over commissions, with multiple reviewers highlighting transparent communication and willingness to negotiate fair prices. One customer reported a negative experience with pushy sales tactics, though they acknowledged that some individual salespeople maintained professional standards.
Had an amazing experience at Southgate VW. Tasmin the 1st salesperson we meet & was happy to give us directions & let us check vehicles out while she waited for a customer. We were able to check cars out without being followed or pressured.. Found the car we liked & Tasmin approached us again. Super friendly, no pressure, just honest & genuine interest in us. Listened to what we wanted & not upsell or push us into something we didn’t need. She found us what we were exactly looking for. Sales manager Ali was also very helpful in getting us what we needed. Answered all our questions open & honest no pressure of a sale at all. Next was Mitchel in finance. Sat us down explained all the options & extras. We felt super comfortable discussing all the extras & he actually changed our minds on some of the things we thought we wanted but really didn’t need. Got us all the extras we needed to keep our car the best & the price we could keep in our budget. Sonia the delivery specialist walked us through the new car & got us set up with all the high tech the new car has. We had an amazing time with all the staff we meet. This is honestly one of the best car sales I’ve ever had. No BS, no pushing us to take what’s on the lot whether we wanted it or not. A nice close knit sales family that treated us with respect & welcomed us as new members to the VW family.
If I could give more stars I would ! I rarely ever take the time to write online reviews, but the level of service I experienced at Southgate Volkswagen was so outstanding that I absolutely had to share it. From start to finish, the team here completely changed my perspective on the car-buying process. It started with Edrick on the sales floor. He was fantastic to deal with—completely zero pressure, which I appreciated immensely. He took the time to understand exactly what I was looking for, kept my specific needs in mind, and didn't stop until he found the exact vehicle that fit the bill. The real magic happened when we got to the numbers. I was trading in a vehicle with some negative equity, so I knew getting to my budget goal was going to be a massive hurdle. However, the Sales Manager went above and beyond, working serious wonders behind the scenes to absorb that hit and get the final price right where I needed it to be. To wrap it all up, Mitchell in the finance department was phenomenal. He didn't just rush me through a pile of paperwork; he took the time to walk me through the entire financial aspect step-by-step, making sure everything was crystal clear and transparent. I am incredibly impressed by the professionalism, hustle, and respect shown by the entire team at Southgate VW. They have earned a customer for life. If you are looking for a vehicle, save yourself the headache and go see Edrick, Mitchell, and the management team here. I’ll definitely be sending friends and family their way!
I recently purchased a used car from them, and the entire experience was excellent from the very first contact. They answered all the questions I had over several days, and I had two test drives without any pressure. They were always very quick to respond, even though I had many questions. I truly appreciate the patience they showed us throughout the whole process. They made sure we were satisfied with the final price and were open to negotiation. They were kind, professional, and attentive the entire time. I especially want to recommend Akek, Ali, Mildred, Nicky, and Mohamed. They were all very attentive, patient, and helpful with us from start to finish. Thank you for making this such a positive experience. I would definitely buy from them again if I ever need another car.
Our experience was excellent from start to finish. From our initial contact through purchasing our new Tiguan, Koko was professional, personable, and easy to work with. He helped us arrive at a price we felt was fair, and the entire process was relaxed and pressure-free — a refreshing change from the typical dealership experience. I would happily recommend this dealership and suggest asking for Koko. Thank you Southgate VW.
Why do you push people to buy a car when they visit your branch for the first time. People are going to spend over 40k on a car/SUV. It is not like buying a coffee. Give them space and time and respect thier decision. I understand your sales team want to make commission but customer service is more important than their sales. They come and leave but the company loses its reputation. I was disappointed today when I met one of your sales person. Weak customer service and unprofessional behavior.by the way Dan is a salesman who is not pushy. I met him twice and he did well.my 2 stars are just for him.
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