Sterling BMW Newport Beach
Newport Beach, CA
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# Summary The dealership receives praise from customers who highlight exceptional sales staff and positive buying experiences, while other patrons report significant frustrations with service department quality, including poorly executed car washes, vehicle damage, and inadequate post-sale customer support. The reviews reveal inconsistent service standards, with some customers experiencing professional and attentive care while others encounter communication breakdowns and unresolved issues.
So disappointed. Went to Sterling BMW for service from notices by email and mail that my car needed service. Service advisor, George, said don't need service until December 2026. So I thought I would take advantage of their courtesy car wash while I am there. Was quoted 45 minutes to an hour. I thought I would wait rather than go get lunch. After an hour and a half of patiently waiting, I went to the service stand to ask how much longer. Girl told me there was only 1 porter but she will find out and let me know. 20 minutes later the car was pulled up. I was so frustrated I just got in and left. As I was driving, I noticed that the windshield was still dirty and the inside was not vacuumed. I was getting more annoyed as I was driving and decided to write a review. I understand things happen, but to be quoted an hour and after 2 hours return the car not washed. Could have at least cleaned the windows, vacuum, and do a wipe down.
I’ve purchased a lot of BMWs all over Southern California. I’m in the San Diego area and came up north for the first time to Sterling. Jerry and the finance team were a pure joy to work with. Once of the best buying experiences I’ve ever had with over a dozen cars. Much appreciated and highly recommended!
I typically have positive experiences at Sterling BMW and have spent close to $2,000 and above here in the past year. I had planned on using this dealership for all of my maintenance needs, but after my most recent visit, I am extremely hesitant. When I arrived to pick up my car after Sterling BMW washed it, I immediately noticed numerous scratches across the trunk area and around the rear window—scratches that were not present when I dropped the vehicle off. To make matters worse, the initial wash was poorly done; dirt and debris were still all over the car, and the cleaning had to be repeated before I could even leave the dealership. Paige also noticed the scratches and had to direct the team to polish my vehicle numerous times. While the team attempted to buff out the scratches, several still remain. The finish on my vehicle is not in the condition it was when I brought it in, which is incredibly frustrating given the level of trust and investment I have placed in this location. For the amount I invest in maintaining my BMW, I expect a much higher level of care and attention to detail. Damage occurring during a simple dealership wash—and requiring multiple attempts just to clean the car properly—is unacceptable. I believe compensation is warranted given the inconvenience, time lost, and the diminished condition of my vehicle. I hope management takes this seriously and provides a direct resolution, along with assurance that steps will be taken to prevent this from happening to other customers. I want to be very clear that I do expect compensation for the damage caused during this visit. BMWs are not cheap to maintain, and at minimum my vehicle should be cleaned properly and returned to me without scratches. I would like Sterling BMW to provide an appropriate resolution, whether that is professional paint correction/detailing or another form of compensation. I am open to discussing this directly with the Director of Sterling BMW to ensure we can resolve this in a fair and timely manner.
I’ve purchased BMWs from different dealerships before, and I can honestly say my experience at Sterling BMW Newport Beach was on another level. Mike Teymouri is hands down one of the best, most honest, and most experienced sales advisors I’ve ever worked with. No pressure, no games, no typical dealership energy — just straight professionalism, transparency, and genuine effort to make sure I got the right deal and felt confident every step of the way. What stood out most about Mike was how much he actually cared after the sale too. He goes above and beyond, makes himself available, explains everything clearly, and treats you like a real person instead of just another transaction. You can tell he’s been doing this for a long time because he knows exactly how to take care of people properly. If you’re buying a BMW in Newport Beach, ask for Mike. Seriously. Also want to give a huge shoutout to Arda Aksel from the BMW Genius team. Guys like Arda are the silent MVPs behind the experience. He took the time to fully set up my car, connected all the Bluetooth and tech features, walked me through everything patiently, and made sure I was completely comfortable before driving off. Super knowledgeable, calm, professional, and genuinely helpful. Together, Mike and Arda made this one of the smoothest and best luxury car-buying experiences I’ve ever had. Sterling BMW Newport Beach absolutely stands out from other BMW dealerships I’ve dealt with. Highly recommended.
SEE THIS BEFORE YOU MAKE A CAR PURCHASE AT STELLING BMW!! Be careful!!!!!!! The after sale customer service is absolutely NONE. Here’s what happened. Due to work relocation, i decide to buy a used car mainly for commute purpose. Then I found the sterling BMW Newport Beach has this X1 available, which is close to my budget range. I quickly contacted the sales person and the horror story started. I got deceived by the sales person Aaron throughout the whole car condition and price discussion. I found out the spare key was missing (only 1 car key available ) after I’ve signed all the documents and made the deposit of $5000. The price to duplicate the key fob is $580. This may explain why after the transaction was made, the sales person was gone, never reply email or giving solution. Even I copied the sales manager in the thread, still no clear plan to have a solution (either provide me a spare key nor giving me a discount price to get one….etc) these sales people just try to be silence and pretending nothing happened. If you don’t care anything after buying a car, you don’t need to worry. But if you expect any service or support after the transaction from this leadership, please think twice, three time, before coming to to Sterling BMW!!
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