Franchise Dealer

University Kia

Huntsville, AL

4.4(3,354 Google reviews)

Brands

Kia

Contact

6519 University Dr Nw, Huntsville, AL 35806
(256) 217-1700universitykia.com/

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Google Reviews

# Summary The dealership receives highly polarized reviews, with customers praising individual staff members for excellent service and product satisfaction, while others report significant pricing discrepancies, poor customer service, and inadequate handling of vehicle issues. Experiences appear heavily dependent on which staff members assist customers, ranging from exceptional to unprofessional and dismissive.

Andrea Hunter2 weeks ago

If I could give this review 0 stars I would. This is one of the worst Kia’s I have been to. I started looking for a new telluride hybrid for my family around a month ago. Drove one of their cars several times. I was given an out the door price on a white hybrid ex around two weeks ago before I went on vacation. I went back on Saturday to purchase a black hybrid ex and was offered $3500 less on my trade in (compared to other companies) and they added $2-3k more on the outdoor price. They would not show me the outdoor but when I added it together it was significantly more than I was originally quoted. It was very manipulative. Mike told me that the black hybrid ex was completely different than the white even though it had NO upgrades to it and both colors were considered upgrades. This Kia charged far more than the Kia’s within a 150 mile radius but because I live close, I was willing to pay a little more but not what they quoted. I called another Kia about 2 hours away and they gave me an out the door that was SIGNIFICANTLY less. I ended up getting a telluride hybrid x-line sx for almost the same price as the hybrid ex at the Huntsville location. Not only did I have a bad experience but my mom and sister in law had terrible experiences as well. My mom ended up buying from another Kia thirty minutes from Huntsville. My sister in law went with a different brand all together after they yelled at her for initialing a piece of paper and not buying the car. I would highly recommend doing your research and buying from a reputable dealership.

Brianna8 months ago

Steve, Rashard, and Gerald were amazing. They helped us out so much! They explained everything in a way I could understand it as it was my first time ever buying a car lol! 100% will be back in the future!! I am so in love with my car!!!

Adrienne2 months ago

RUUUUUUUUUUUUN!!!!! This place is trash! Arthur should spend less time making commercials and more time hiring a competent, empathetic staff with customer service experience and actually has an idea on what it takes to be in their role. I don’t see how this place operates with the people they have in place. Purchased a car on May 4, 2026. Noticed a severe transmission leak. Car quit on me. Had to towed to dealership. They fake act like they cared when I arrived. Ant (Service) called me only a few hours later to have me come back this next morning. Told me that he could not tell me the findings over the phone. Proceeded to tell me to come in and talk to Eddie and Nick. (When I tell Eddie this, he has no recollection of saying such thing) Mind you, when I arrived….Ant and Nick are miraculously off. So I’m left to deal with Eddie & Karen (Sharon Vickerson). Eddie asks me “What happened to the vehicle” With Karen in the corner I begin to explain. When I go to pick up my phone to show pictures, Eddie stops me and tells me the car has damage. I tell him that that is not even possible. I haven’t hit or ran over anything. They have no pictures or reports of said damage. Just empty, false accusations. Sharon, as a literal body in her position couldn’t decide whether or not she knew what the damage was. It was at this point Sharon goes to start the paperwork. Why were the findings not already submitted in the system for you to have handy to explain to me instead of pulling me into a room playing dumb like you didn’t know anything. She then proceeds to mock me and be extremely rude and sassy. I don’t know how she looks at herself in the mirror as a human. Extremely uncouth. No empathy, sympathy, or an ounce of care. When I go to my car. The hood is still popped up, back seat folded with under carriage just thrown back there. I immediately tell Eddie that this is unacceptable and to put my vehicle back together. MIND YOU! the original reason for my set appointment wasn’t even complete. So now I have a random car accessory just laying on my back seat. Come to find out, I was involved in a parking lot hit and run. Neither Eddie or Sharon apologized. They literally treated me like I intentionally damaged the car and brought it to them to fix. Extremely nasty and unprofessional. & of course, at this point, I’m the “disgruntled customer”. Rightfully so. Eddie and Sharon seem to just be there for a check and decoration. Appears as though none of the staff care for her either. Hopefully she’ll be handed her pink slip soon. She never emailed me pictures of said damage. Nor did she follow up while I was there to see if I received them. Just pathetic. Ant in Service - don’t tell a customer you’re going to take care of them and don’t. Same goes for Nick. Very sickening experience. DO BETTER!! On top of all of the other “professionalism”. Eddie proceeds to spit out his chew dip between accusations.

Aleigh H.4 months ago

I had the most excellent experience with Darrius, Theo, and Cat! This team was great and my car is adorable. I got a 2025 Kia Sportage SX Prestige all black with red interior. If I had to purchase another car this is where I would be.

Zipporah Hilla month ago

My detail experience at University Kia it was a nice, pleasant, and clean environment. The people there are very friendly and they do help you with ease. Ayanna Harville is a great person to do business with. However, Harville goes beyond every means to get the job done. Thank You so much to have such a person like Mrs. Harville on your team!!!!!!

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